Ball sell everywhere
For many customers, the purchasing conditions will deteriorate? Depending on the performance, there is an increase for some, for some a reduction in the terms and conditions. It depends in the end on how to present our products and improve our business. It is not a new form of pricing. It is a Anreizund reward system. But as far as the prices, we are looking in fact ways to optimize the positioning. Where are harder fought all price? Where is get more? What allowed the competitive situation, what is the market share of individual products? So we evaluate product by product, region by region. The United States of America are cheaper than Europe in the prices. In Europe, there are also differences, even if air jordan 4 for sale they are small, given the far-reaching harmonization. The price of a shoe 99 euro, makes an increase, for example, 105 Euro no sense. That's a bad price range. The can you forget, we should then remain constant at 99 euros. It is useful, however, to a more expensive high-priced shoe with sophisticated innovations and properties from 139 to 149 euros. At Reebok. The acquisition is in the seventh year under the Adidas roof. On Course Reebok is still not below-average margins and recent weak sales. Can you be satisfied? With revenue and earnings air jordan 7 retro I'm still not satisfied because Reebok is not nearly as high a margin as the Adidas brand. I am satisfied, however, as it is today focused on fitness. We now have the right people on board. We need to sharpen the focus of Reebok on. Fitness covers all the different categories such as running, walking or yoga, which then with a wide range. This surely also because you have lost the ten-year contract with a total of $ 500 million from the National Football League NFL to Nike? That's not true. We have deliberately not bid for the contract because it does not fit to the new profile. We use the money now a better. But no doubt we have a need for improvement in sales and earnings. We need to become more profitable and more international, even if Reebok makes almost 60 percent of its sales outside of America. This will certainly not happen in twelve months. But we need to make progress year after year. Are you impatient? I am by nature. Reebok is a good addition to the Adidas brand. Therefore, we will continue working hard to make it better. We did it with TaylorMade-adidas Golf and are by far the largest golf company in the world. Why should we with Reebok in the gym not even create? Certainly, it will take longer than we had planned. But if I drive for example by car from Nuremberg to Munich and suddenly put in Ingolstadt in traffic, so I do not turn around too. Then I take at most a diversion. We have our goal in mind and let us not stop due to traffic jams on the highway. Reebok has in the past two years continued to improve in revenue and return on investment. But we want more.
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